This article outlines the discovery process that is vital to making an informed business decision and provides insight into the types of competitive, market and internal information that you should collect and evaluate, prior to new channel consideration.
Today's marketplace demands more content but provides less time and space to communicate. Culled from our years of handling the unique demands of in-store marketing, HMG has a rare talent to boil down the very essence of a product or service into sharp messaging that is relevant and compelling.