Among the most critical factors that retailer executives are examining closely is the effectiveness of each brand’s packaging. If you score well in that comparison, as Culligan has done in this case study, you also stand a better chance of winning:
One of America’s best-known brands, Culligan and its “Hey Culligan Man” slogan enjoy instant recognition. This brief case study shows how Culligan has extended that market influence with a new packaging program for home water filtration products marketed in DIY channels.
Today's marketplace demands more content but provides less time and space to communicate. Culled from our years of handling the unique demands of in-store marketing, HMG has a rare talent to boil down the very essence of a product or service into sharp messaging that is relevant and compelling.